ART.FAIR agentur


At art.fair International GmbH, Alteburger Straße 36, 50678 Cologne (“art.fair” or “we”) we are fully committed to the protection of your data and to the legal provisions guaranteeing this protection. This Data Protection Statement specifies the data which is collected, processed and used by us (“data processing” or “processing data”) when you visit our website at (“website”), and how we guarantee the protection of your data. Should any queries arise which are not answered by this Data Protection Statement, please contact us. Our contact information is listed in the Legal Notice.

Please note that as a user of this website you may, via links, be directed to other internet sites operated by third parties independent of art.fair. Such links are either clearly marked or can be identified by a change to the address bar of your browser. On such third-party websites, art.fair is not responsible for the observation of legal provisions governing data protection or for the secure handling of your data.

Personal Data
Personal data, i.e. name, date of birth, address and E-mail address, serve to verify your identity. In principle, use of this website is possible without the disclosure of your identity, either partially or in full, to art.fair or any other third party.

The disclosure of your identity is only required should you wish to use our website to contact us, register with our visitor, exhibitor or press area or sign in to our newsletter. Without the disclosure of your identity, it would be impossible for us to respond to your inquiry. Your decision to disclose your personal details by contacting us or registering as an exhibitor, visitor, journalist or newsletter addressee through our website is completely free and optional.

Data Processing Through The Use Of Our Website
The website is provided by a specialised computer (“server”) which collects and stores information in a server log (“log files”) every time the website is requested. This information is: browser type and version (“user agent”), the operating system used, the previous website visited (“referrer URL”), the address of the computer through which the website is accessed (“IP address”), and the time of the website request. This information is transmitted by your browser unless it has been configured to disable the transfer of this information. When you access our website, the data stored in the log files cannot be used by us to be attributed to a specific user. This data is not used by art.fair in conjunction with any other data sources. Your IP address is automatically deleted following a period of three months.

This website uses “cookies”. Cookies are small text files which are stored on your computer by the server and your browser. They serve to make your use of the website easier. The cookies used on our website (“session cookies”) are normally valid solely for the duration of your website visit, and are automatically deleted by your computer when you leave the website. For user registration with the exhibitor, visitor or press area, a “session ID” is used instead of cookies, and is automatically deleted when you leave the website. Cookies used by our website do not contain any viruses and cause no damage to your computer. Personal data is not stored in these cookies. The use of cookies may be prevented by an appropriate adjustment of your browser settings. However, users are advised that the prevention of cookies may disable some of the functions offered on the website. Cookies used by our website have a lifespan of three months and are automatically deleted on completion of this period.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under
You can refuse the use of Google Analytics by clicking on the following link.

Processing Your Personal Data On Our Website
Your personal data is processed by us only for the purposes of your inquiry or for the delivery of the services we provide through the exhibitor, visitor or press area. This also applies to your E-mail address, which is used by us, subject to further consent provided by you (see USE OF PERSONAL DATA FOR PROMOTIONAL PURPOSES), only for personal communication with you regarding your inquiry.

Where necessary, personal data is also stored by us on a longer-term basis, independently of the purposes listed above, to ensure the observation of the mandatory data retention period decreed by German law. Once the data has been used for the purpose for which it was transferred to us, it is immediately locked before being automatically deleted on the completion of the mandatory data retention period specified by law.

We do not forward your personal data to third parties without your consent unless we are bound to by law or magisterial order, or the circulation of your data is essential to possible obligations towards you. The transfer of personal data, if conducted, is only carried out in strict adherence to all valid legal provisions. The scope of the transferred data is limited to the minimum required for the fulfilment of the purposes for which the data must be transferred.

Use Of Personal Data For Promotional Purposes
For the promotional purposes of art.fair or of a third party, our website may offer you the opportunity to consent to the use of personal data entered by you. This consent is issued by you by clicking on a corresponding check box situated either within a contact form or another location of the website. This consent applies only to the companies listed in your declaration of consent and for the services detailed in the same declaration as well as your consent applies only to the modes of communication (e.g. E-mail or telephone) specified in your declaration of consent. You retain the right to withdraw your consent for the use of personal data for promotional purposes at any time. To do so, please contact the contact partner listed in the Legal Notice. The full text of the declaration of consent may also be requested from the same location. You may also at any time refuse art.fair the use of your personal data for promotional purposes, irrespective of whether consent has been previously issued.

Irrespective of whether your consent has been previously issued, we retain the right to use your E-mail address for promotional purposes, if: we have received your E-mail address in connection with a service provided by art.fair; the promotion or advertisement is restricted to similar services provided by art.fair; you have not previously refused the use of your E-mail address for promotional purposes; and we, on collection of your E-mail address, have clearly indicated to you your right to refuse at any time any further use of your E-mail address for promotional purposes.

Creation Of User Profiles
In order to facilitate the improvement of the website, as well as for promotional and market research purposes, art.fair analyses the behaviour of all visitors to the website by creating anonymous user profiles (unless you have issued a refusal of consent for this). We ensure that these anonymous user profiles are not created in conjunction with any personal data pertaining to you that may have been previously stored by art.fair. To prevent the creation of anonymous user profiles, please contact the contact partner listed in the Legal Notice.

Facebook Social Plugins
Social plugins from the social network Facebook ( are used on our website (“Facebook plugins”). These Facebook plugins are not operated by us, but exclusively by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). Facebook plugins may be identified by one of the Facebook logos (a list of these may be found at

When you visit our website, containing a Facebook plugin, your browser creates a direct connection with the Facebook servers. Information is then transferred to Facebook – including your IP address – informing it that you have visited our website. If during your visit to our website you are also logged in to your personal Facebook account, Facebook is able to attribute your website visit to your account. If you click on the Facebook plugin or use any other Facebook utility (e.g. posting a comment), this information is also transferred to Facebook and stored by Facebook. To avoid this, please log out of your personal Facebook account before visiting our website. You can also block Facebook plugins using add-ons for your browser such as the add-on “Facebook Blocker”.

We are not made aware of the information collected by Facebook plugins and transferred to Facebook. To find out more about the purpose and scope of the collection, transfer, storage and use of the data gathered by Facebook plugins, in addition to your rights and privacy protection options, please visit the Privacy Policy provided by Facebook at

Right To Information
In accordance with the relevant legal provisions, we make information available to you at all times, free of charge and without delay, on personal data processed by art.fair. If required, this information can also be issued electronically. For access to this please contact the contact partner listed in the Legal Notice.

art.fair International GmbH, Cologne, © 2012